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Monday, July 21st 2008

1:59 PM

Why Does India Have An Electric Car And We Don't?

I read somewhere, or saw it on TV that India has an electric car in production.
Amazing - this nation is far underestimated in the west. The fact is plain that many people here in Canada or in the US and Europe could make good use of a car that is simply plugged in, and when charged will go enough miles to get the groceries.
It would be interesting to have a survey done of how many miles some people drive - I used to always live a long way from work, but I am now retired, so I go about a 25 kilometer round trip about twice a week. That is about 6 to 8 miles there, and the same back.
And what do I drive? Either a Jeep Grand Cherokee or a Hyundai Elantra.
And yet I could get away with a small electric car, and assuming it would last for, say ten years, probably save money - let's face it, in 10 years, gas will probably be about ten bucks a gallon!

Funny how no company has tried this marketing in North America due to waiting instead to try to copy the unsustainable gas powered vehicles that we know so well. Such a vehicle would be useful, and it could always carry a small gas powered generator in case it ended up out of range of home.

And, here is why!
If such a vehicle was marketed here, due to the simplicity of it, it might retail at about 5 grand.
Right now, the car makers base their profits on a percentage of the cost of manufacture, called the 'markup'.
If they sell cheaper cars, and keep the markup percentage the same, they lose profits.
So, they seem to be waiting until they can justify an expensive replacement for the gas powered car!
Isn't the system wonderful?


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